Discover Your Purpose

Discover Your Governing Purpose: The Secret to Living a Life That Truly Matters

Why the most successful organizations—and people—all have one thing in common

The Wake-Up Call Most of Us Need

Picture this: You’re lying in bed on a Sunday night, that familiar knot forming in your stomach as you think about Monday morning. You’ve got a decent job, your bills are paid, and from the outside, everything looks fine. But deep down, something feels… missing. You go through the motions, check the boxes, but you can’t shake the feeling that you’re living someone else’s life.

If this sounds familiar, you’re not alone. Studies show that 70% of people feel disengaged from their daily activities, and many report feeling like they’re just “going through the motions” rather than living with intention and purpose (Gallup, 2023).

But here’s what the most successful companies—and the happiest people—know that others don’t: they all have a governing purpose.

What Is a Governing Purpose (And Why You Need One)?

A governing purpose isn’t just a fancy mission statement you frame and forget. It’s your fundamental reason for existing—the core principle that guides every decision you make and gives meaning to everything you do.

Think about companies like Patagonia, whose purpose is “to save our home planet,” or Disney, which exists “to entertain, inform and inspire people around the globe.” These aren’t just marketing slogans—they’re the North Star that guides every business decision, from product development to hiring practices.

When applied to your personal life, a governing purpose becomes your internal compass, helping you navigate life’s complexities with clarity and confidence. Research from the University of Michigan found that people with a strong sense of purpose live an average of seven years longer and report significantly higher levels of life satisfaction (Hill & Turiano, 2014).

The Science Behind Purpose-Driven Living

The benefits of having a clear governing purpose aren’t just feel-good psychology—they’re backed by solid research:

Physical Health Benefits

  • Better sleep quality: People with purpose report 63% less sleep disturbance (Kim et al., 2015)
  • Stronger immune system: Purpose-driven individuals show better stress resilience
  • Increased longevity: Clear purpose correlates with a 15% reduction in mortality risk

Mental and Emotional Benefits

  • Lower rates of depression: Purpose acts as a protective factor against mental health challenges (Pfund & Lewis, 2020)
  • Greater resilience: People with purpose bounce back faster from setbacks
  • Enhanced decision-making: Clear values make choices easier and more satisfying

Relationship Benefits

  • Deeper connections: Purpose-driven people attract like-minded individuals
  • Better conflict resolution: Shared values provide a framework for working through differences
  • Stronger families: Children of purpose-driven parents show better outcomes across multiple measures

Your Governing Purpose vs. Your Goals

Here’s where most people get confused: your governing purpose isn’t the same as your goals.

Goals are what you want to achieve—lose 20 pounds, get promoted, buy a house. Purpose is why those things matter to you and how they connect to your deeper values.

For example:

  • Goal: “I want to get promoted to manager”
  • Purpose-driven approach: “I want to develop my leadership skills so I can mentor others and create positive change in my organization because I believe in helping people reach their potential”

See the difference? The goal is just a stepping stone; the purpose is the foundation that gives the goal meaning and sustains your motivation when things get tough.

The Four Pillars of Your Personal Governing Purpose

Based on organizational research and positive psychology, every strong governing purpose rests on four pillars:

1. Core Identity – Who You Are

This is about understanding your authentic self—your values, strengths, and the experiences that have shaped you. It’s not who you think you should be or who others expect you to be, but who you truly are at your core.

2. Guiding Principles – What Matters Most

These are your non-negotiable values—the principles that guide your decisions and behavior. They’re the standards you won’t compromise, even when it’s difficult or costly.

3. Impact Vision – How You Contribute

This is about the positive difference you want to make in the world, whether that’s in your family, your workplace, your community, or beyond. It’s your unique contribution to making things better.

4. Future Legacy – What You Leave Behind

This is the long-term impact of your life—how you want to be remembered and what lasting change you want to create. It’s bigger than your immediate goals and connects to something that will outlast you.

Why Most People Never Find Their Purpose (And How to Avoid These Traps)

Trap #1: Waiting for the Lightning Bolt

The myth: Purpose will strike you like lightning in a dramatic moment of clarity. The reality: Purpose is usually discovered through reflection, experimentation, and gradual clarity over time.

Trap #2: Thinking It Has to Be Grand

The myth: Your purpose must be world-changing and dramatic. The reality: Purpose can be found in everyday roles—being an exceptional parent, teacher, or friend can be just as meaningful as starting a nonprofit.

Trap #3: Confusing Purpose with Passion

The myth: Follow your passion and purpose will follow. The reality: Purpose often emerges from the intersection of what you’re good at, what the world needs, and what brings you fulfillment—passion is just one piece of the puzzle.

Trap #4: Making It All About You

The myth: Purpose is about self-fulfillment. The reality: The most fulfilling purposes involve contributing to something bigger than yourself.

Real-Life Purpose Transformations

Sarah, Marketing Manager → Community Builder Sarah felt stuck in a corporate marketing role until she realized her true purpose was building connections between people. She started a neighborhood group that now serves 500 families, and eventually transitioned to work for a community development nonprofit. “I’m still using my marketing skills,” she says, “but now they’re serving my deeper purpose of bringing people together.”

Mike, Burned-Out Lawyer → Purpose-Driven Legal Advocate Mike was making six figures but felt empty inside. Through purpose exploration, he discovered his core value was justice for the underserved. He transitioned to legal aid work, took a pay cut, but says he’s never been happier. “I finally feel like my work matters.”

The Johnson Family → Community Impact Team The Johnsons felt disconnected as a family until they developed a shared purpose around environmental stewardship. Now they volunteer together monthly, have reduced their carbon footprint by 60%, and their teenage kids are more engaged and motivated than ever.

Getting Started: Your Purpose Discovery Journey

Discovering your governing purpose isn’t a weekend project—it’s an ongoing journey of self-discovery and refinement. But you can start today with these proven approaches:

The Values Archaeology Method

Look back at moments when you felt most alive, energized, and authentic. What values were you expressing? What principles were you honoring? These peak experiences often reveal your core values.

The Future Legacy Exercise

Imagine you’re 90 years old, looking back on your life. What would make you feel proud? What would you regret not doing? What impact would you want to have had? This exercise helps clarify what truly matters to you.

The Intersection Analysis

Draw three circles representing: (1) What you’re naturally good at, (2) What brings you joy and energy, and (3) What the world needs. Your purpose likely lives at the intersection of these three areas.

The Service Test

Ask yourself: “How can my unique combination of talents, experiences, and passions serve others?” Purpose almost always involves contributing to something beyond yourself.

The Ripple Effect: How Your Purpose Impacts Others

Here’s the beautiful thing about living with purpose: it’s contagious. When you’re clear on your governing purpose and living it authentically, you give others permission to do the same.

Research shows that purpose-driven people:

  • Inspire better performance in their teams (Grant, 2008)
  • Raise more resilient, motivated children (Malin et al., 2014)
  • Create stronger, more satisfying relationships (Burrow & Hill, 2011)
  • Contribute more meaningfully to their communities

Your purpose doesn’t just change your life—it creates ripples that extend far beyond what you can see.

The Cost of Living Without Purpose

Let’s be honest about what’s at stake here. Living without a clear governing purpose isn’t just about missing out on fulfillment—it has real costs:

Personal Costs

  • Decision fatigue: Without clear values, every choice becomes exhausting
  • Regret and resentment: Years of living someone else’s priorities
  • Chronic stress: Misalignment between values and actions creates ongoing tension
  • Missed opportunities: Lack of clarity leads to poor choices and missed chances

Relationship Costs

  • Shallow connections: Without knowing yourself, it’s hard to form deep relationships
  • Family conflict: Unclear values lead to inconsistent parenting and partnership decisions
  • Professional stagnation: Lack of purpose makes it harder to advance meaningfully in your career

Societal Costs

  • Wasted talent: The world misses out on your unique contributions
  • Decreased community engagement: People without purpose are less likely to volunteer or contribute
  • Intergenerational impact: Children of purpose-less parents struggle more with direction and meaning

Your Purpose Evolution: It’s Not Set in Stone

Here’s something important to understand: your governing purpose can evolve. The values at your core may remain consistent, but how you express them and the specific ways you contribute to the world can change as you grow and as circumstances shift.

A mother’s purpose might evolve from “nurturing my children” to “supporting other parents” as her kids grow up. An engineer’s purpose might shift from “building innovative products” to “mentoring the next generation of creators.”

This evolution is natural and healthy—it means you’re growing and adapting while staying true to your core values.

Taking the Next Step

If you’ve read this far, something is stirring inside you. Maybe it’s excitement about the possibility of living with greater purpose, or maybe it’s the recognition that you’ve been living on autopilot for too long.

Either way, you’re ready to take the next step.

Professional purpose development can help you:

  • Clarify your core values and authentic identity
  • Identify the unique contribution you’re meant to make
  • Align your goals and decisions with your deeper purpose
  • Navigate life transitions with greater confidence
  • Build stronger, more meaningful relationships
  • Create a legacy you’re proud of

Whether you work with a coach, join a purpose development program, or engage in structured self-exploration, the investment you make in discovering and developing your governing purpose will pay dividends for the rest of your life.

Questions to Spark Your Purpose Discovery

Take a few minutes to reflect on these questions. Don’t overthink them—let your instincts guide your initial responses:

Core Identity Questions

  1. What are you doing when you feel most like yourself? Think about moments when you feel authentic, energized, and aligned.
  2. What compliments do you receive that feel most meaningful? Often, others see our gifts more clearly than we do.
  3. What life experiences have shaped you most significantly? Both challenges and triumphs reveal our values and resilience.

Values and Principles Questions

  1. What injustice or problem in the world bothers you most? Our outrage often points to our values.
  2. When you’re making a difficult decision, what principles do you never want to compromise? These are your non-negotiables.
  3. What would you do if you knew you couldn’t fail? This reveals what you’d pursue if fear wasn’t a factor.

Impact and Contribution Questions

  1. What unique combination of skills, experiences, and perspectives do you bring to the world? Everyone has a unique “recipe” of gifts.
  2. How do you most naturally help or serve others? Look at patterns in how you support friends, family, and colleagues.
  3. What would the people closest to you say is your greatest strength or gift? Sometimes we’re blind to our own superpowers.

Legacy and Vision Questions

  1. If you could solve one problem in the world, what would it be? This reveals what you care most deeply about.
  2. What do you want to be remembered for? Think beyond achievements to the impact you had on others.
  3. What would need to be true for you to feel proud of your life at age 90? This long-term perspective clarifies what really matters.

Integration Question

  1. Complete this sentence: “I feel most fulfilled when I am…” Let your intuition guide this response—it often reveals your purpose in its simplest form.

Your governing purpose is waiting to be discovered. The question isn’t whether you have one—it’s whether you’ll take the time to uncover it and have the courage to live it.

Kevin Brough – Ascend Counseling & Wellness – Ascendcw.com – 435.688.1111kevin@ascendcw.com


References

Burrow, A. L., & Hill, P. L. (2011). Purpose as a form of identity capital for positive youth adjustment. Developmental Psychology, 47(4), 1196-1206.

Gallup. (2023). State of the global workplace report. Gallup Press.

Grant, A. M. (2008). The significance of task significance: Job performance effects, relational mechanisms, and boundary conditions. Journal of Applied Psychology, 93(1), 108-124.

Hill, P. L., & Turiano, N. A. (2014). Purpose in life as a predictor of mortality across adulthood. Psychological Science, 25(7), 1482-1486.

Kim, E. S., Hershner, S. D., & Strecher, V. J. (2015). Purpose in life and incidence of sleep disturbances. Journal of Behavioral Medicine, 38(3), 590-597.

Malin, H., Reilly, T. S., Quinn, B., & Moran, S. (2014). Adolescent purpose development: Exploring empathy, discovering roles, shifting priorities, and creating pathways. Applied Developmental Science, 18(1), 17-26.

Pfund, G. N., & Lewis, N. A. (2020). Aging with purpose: Developmental science perspectives on purpose in life. Current Opinion in Psychology, 36, 87-92.

Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1), 11-20.

What Do You Really Want?

What Do You Really Want? Step Through Your Self-Imposed Limitations

As a counselor, I’ve witnessed countless individuals struggle with a simple question: “What do you really want?” This deceptively straightforward inquiry often reveals layers of internal barriers that keep us from pursuing our authentic desires and living fulfilling lives.

The Two Questions That Change Everything

Success coach Michael Neill (2023) suggests that all personal transformation boils down to two essential questions:

  1. What do you want?
  2. What stops you?

While these questions appear simple, the answers often reveal complex psychological patterns rooted in our unconscious beliefs and learned behaviors.

Why “What Do You Want?” It Is So Hard to Answer

Many clients come to me unable to articulate their genuine desires. This difficulty isn’t laziness or lack of self-awareness—it results from deep-seated psychological barriers. Virginia Satir (1988), one of the founding figures of family therapy, identified how early family dynamics create “life positions” that determine our sense of worth and possibility.

Common barriers include:

  • Fear of disappointment: “If I don’t want it, I can’t be hurt by not getting it.”
  • Unworthiness beliefs: “I don’t deserve what I really want.”
  • Social conditioning: “Good people don’t want selfish things.”
  • Fear of success: “What if getting what I want changes me in ways I don’t like?”

The Script That Writes Your Life

Fritz Perls (1973), founder of Gestalt therapy, introduced how we internalize “scripts” that govern our behavior. These scripts—collections of beliefs, assumptions, and behavioral patterns—are formed through various learning mechanisms:

Primary Learning Channels

  1. Direct Experience: Our first-hand encounters shape our understanding of what’s possible (Bandura, 1977)
  2. Behavioral Conditioning: We repeat behaviors that receive positive reinforcement (Skinner, 1974)
  3. Social Modeling: We unconsciously adopt the beliefs and behaviors of those around us (Bandura, 1986)
  4. Hypnotic Suggestion: Repeated messages, particularly from authority figures, become deeply embedded (Erickson, 1980)

Milton Erickson’s groundbreaking work in clinical hypnosis revealed how our unconscious mind processes and stores these experiences, creating automatic patterns that influence every aspect of our lives (Haley, 1973).

The Power of Limiting Beliefs

Research in cognitive psychology demonstrates that our beliefs shape our reality (Beck, 1976).

Gregory Bateson’s (1972) work on systems thinking shows how these belief systems create self-perpetuating cycles—when we believe something is impossible, we unconsciously gather evidence to support that belief.

The most common limiting beliefs I encounter in practice include:

  • “I’m not smart/talented/worthy enough.”
  • “Success isn’t meant for people like me.”
  • “If I succeed, I’ll lose connection with others.”
  • “I need to struggle to deserve good things.”

Transforming Your Inner Script

The good news? These scripts aren’t permanent. We can rewrite our internal programming based on the principles established by pioneers like Robert Dilts (1990) and Chloe Madanes (1990). Here’s how:

Clarifying Questions for Self-Discovery

  • What would you want if failure weren’t possible?
  • What would you pursue if you knew others’ approval wasn’t necessary?
  • How would your life look if you woke up tomorrow with your deepest desires fulfilled?
  • What are you afraid would happen if you got what you truly want?

The Mirror Technique

One powerful exercise examines the question: “How are you already getting exactly what you want?” Often, our current circumstances reflect unconscious desires for safety, familiarity, or avoiding responsibility—even when we consciously claim to want something different.

Beyond Belief: Your Authentic Self

Marianne Williamson’s observation resonates deeply: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” This fear of our own power often keeps us playing small, stuck in scripts written by others rather than authors of our own stories.

Taking the First Step

Recognizing these patterns is the beginning of transformation. If you find yourself stuck in old scripts, unable to clarify what you truly want, or paralyzed by limiting beliefs, remember that change is possible. Sometimes the most courageous act is reaching out for support.

At Ascend Counseling and Wellness in Southern Utah, we create a safe space to explore these deep questions without judgment. Together, we can identify the scripts that no longer serve you and begin writing a new story that honors your authentic desires and unlocks your true potential.

Your journey toward clarity and fulfillment begins with a question: What do you really want? The answer may surprise you.

Kevin Brough – Ascend Counseling & Wellness – Ascendcw.com – 435.688.1111kevin@ascendcw.com


References

Bandura, A. (1977). Social learning theory. Prentice-Hall.

Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Prentice-Hall.

Bateson, G. (1972). Steps to an ecology of mind. Ballantine Books.

Beck, A. T. (1976). Cognitive therapy and the emotional disorders. International Universities Press.

Dilts, R. (1990). Changing belief systems with NLP. Meta Publications.

Erickson, M. H. (1980). The collected papers of Milton H. Erickson on hypnosis (Vol. 1-4). Irvington Publishers.

Haley, J. (1973). Uncommon therapy: The psychiatric techniques of Milton H. Erickson, M.D. Norton.

Madanes, C. (1990). Sex, love, and violence: Strategies for transformation. Norton.

Neill, M. (2023). The inside-out revolution. Hay House.

Perls, F. (1973). The Gestalt approach and eye witness to therapy. Science and Behavior Books.

Satir, V. (1988). The new peoplemaking. Science and Behavior Books.

Skinner, B. F. (1974). About behaviorism. Knopf.

Contact Ascend Counseling and Wellness to begin your transformation journey, for support in clarifying your desires and overcoming limiting beliefs.

Kevin Brough / Ascend Counseling and Wellness / 435.688.1111

Strive for Second Order Change

First and Second Order Change

(Gregory Bateson interpreted by Kevin Brough, 2015)


First Order Change (Note: Pressure goes down at first)
1. Do more or less of something to decrease pressure—a BEHAVIOR CHANGE.
2. Underlying conflict not identified nor resolved
3. Nothing significant and new is learned
4. Efforts bring temporary relief, yet pressure/discomfort returns to the previous level (because the underlying conflict is not named and worked with to loosen its grip on the present moment.)
5. Old Story Still Told and still can’t talk about underlying conflicts that are causing the pressure, and “damned if you do and damned if you don’t” continues to be the story told.

(Note: In first-order change, "pressure" is the enemy, and it is decreased by just moving it around and around to different places within the closed system of marriage---through denial, lying, and controlling (fight, flight, freeze, fawn).

Second Order Change (Note: Pressure goes up at first) TRANSFORMATION — A change in capacity
1. A CHANGE IN THE FOUNDATIONAL AND FUNDAMENTAL Point of View that relooks at all things. A DEVELOPMENTAL CHANGE that supports actions that match more of what is occurring NOW.
2. Identify and address the underlying conflict. Destructive Double Bind is diffused by talking about what is happening and the double bind of “damned if you do, and damned if you don’t.” Talking about it, while tolerating the discomfort without criticism and absolute blame, it starts to ease the bind, making room for identifying and addressing the underlying conflict.
3. Learn significant and new things (to address the newly defined underlying conflict.
4. Define and choose who you want to be in this situation FROM THIS NEW WAY OF SEEING THINGS (from WHAT IS NEEDED instead of letting the reaction choose for you). — this is the difference between a behavior change and TRANSFORMATION.
5. The New Story (narrative) can now begin to be told about the same perpetual situations experienced with NEW CLARITY and compassionately and talked about in kinder, yet sometimes more uncomfortable, ways.

(Note: In second-order change, "pressure/discomfort” is more immediate, but its intent is a friendly urge/force that is consciously used to transform the people and the relationship into something entirely new, often surprising to both people---for the better that is anchored in NOW and not just changing words around or putting new labels on old things. It is a fundamental development that leads to growth into maturity and awareness).
———-
Communication improves when the underlying uncomfortable conflicts are discovered, acknowledged, and addressed in a significantly different ongoing manner.
Second-order change involves doing something significantly or fundamentally different from what you have done before. The process is usually irreversible, and once you begin, returning to how you were doing things before becomes impossible.

The Difference Between First and Second-Order Change in Marriage According to Gregory Bateson

Gregory Bateson, a pioneer in systems theory, introduced concepts that offer profound insights into the dynamics of relationships, including marriage. One of his foundational ideas is the distinction between first-order and second-order change. In marriage, first-order change refers to adjustments or modifications made within an existing framework without fundamentally altering the underlying system. These changes tend to be superficial or temporary and often maintain the status quo. For instance, a couple may agree to argue less but fail to address the deeper reasons behind their conflicts. While first-order changes can provide immediate relief, they are unlikely to lead to long-lasting transformation in the relationship.

In contrast, second-order change involves a fundamental shift in the framework or structure of the relationship itself. This change challenges existing patterns, beliefs, and assumptions, leading to a transformative reorganization of the marital system. For example, instead of merely agreeing to communicate better, a couple might engage in therapy to uncover and address the emotional wounds and patterns that drive their conflicts. Second-order change requires deeper introspection, vulnerability, and a willingness to embrace discomfort for the sake of growth. While it demands more effort and commitment, it often results in a more resilient and fulfilling relationship.

The impact of these changes differs significantly. First-order changes can create the illusion of progress while underlying issues remain unaddressed, potentially leading to frustration and stagnation. Second-order changes, however, foster authentic growth by addressing core dynamics and promoting new ways of relating. Couples who achieve second-order change often feel more connected, empowered, and aligned in their shared goals and values.

Bateson’s distinction underscores the importance of moving beyond surface-level fixes to engage in meaningful transformation.
Understanding the difference between these types of change can guide couples in navigating challenges. They can take deliberate steps toward second-order transformation by recognizing when first-order changes are insufficient. This may involve seeking professional guidance, practicing self-awareness, and cultivating a mindset of curiosity and openness. Ultimately, embracing second-order change can lead to a more adaptive, harmonious, and enduring partnership.


Five Examples of First-Order Change Conversations
1. Scenario: "Let’s set a rule to never go to bed angry."
Explanation: The couple agrees on a behavioral guideline but does
not explore the underlying emotions fueling their arguments.
Relationship Impact: Temporary improvement, as unresolved feelings may
resurface later.
2. Scenario: "We’ll take turns doing the dishes."
Explanation: A practical adjustment to household duties without addressing
potential resentment or inequality.
Relationship Impact: Reduces conflict in the short term but may not resolve
deeper power dynamics.
3. Scenario: "Let’s spend Saturday nights together instead of with friends."
Explanation: Increases time together but does not address the quality of
connection.
Relationship Impact: Boosts companionship briefly but may leave emotional
needs unmet.
4. Scenario: "I’ll stop checking my phone during dinner."
Explanation: A behavioral change without exploring why disconnection occurs.
Relationship Impact: It may improve moments of presence but doesn’t foster
deeper intimacy.
5. Scenario: "Let’s schedule weekly date nights."
Explanation: Creates structure for time together but doesn’t address
relational patterns.
Relationship Impact: Strengthens routine but might not deepen emotional
bonds.


Five Examples of Second-Order Change Conversations

1. Scenario: "Why do we argue so much? Let’s explore this in therapy."
Explanation: Seeks to uncover and address the root causes of conflict.
Relationship Impact: Facilitates deeper understanding and long-term
resolution.
2. Scenario: "How can we create a shared vision for our future?"
Explanation: Invites collaboration on long-term goals and values.
Relationship Impact: Strengthens alignment and commitment.
3. Scenario: "I’ve realized I need to work on my emotional triggers. Will you
support me?"
Explanation: I think it shows personal growth areas and asks for
partnership.
Relationship Impact: Encourages mutual vulnerability and growth.
4. Scenario: "Let’s learn how to listen to each other without defensiveness."
Explanation: Focuses on transforming communication patterns.
Relationship Impact: Builds trust and emotional safety.
5. Scenario: "What beliefs about marriage are we holding that might be limiting
us?"
Explanation: Questions assumptions to enable paradigm shifts.
Relationship Impact: Opens new possibilities for connection and growth.

Cheers!! To Second Order Changes. KB

Kevin Brough – Ascend Counseling & Wellness – Ascendcw.com – 435.688.1111kevin@ascendcw.com

Breaking Free

Breaking Free: Evidence-Based Strategies for Young Adults to Overcome Self-Doubt and Build Authentic Self-Esteem

Introduction

Self-doubt and low self-esteem have become epidemic among young adults in today’s hyper-connected world. The constant barrage of carefully curated social media content, achievement-oriented educational environments, and economic uncertainty creates fertile ground for comparison, imposter syndrome, and persistent feelings of inadequacy. These psychological barriers don’t just cause emotional discomfort—they actively prevent young people from pursuing opportunities, expressing their authentic selves, and building meaningful relationships.

Research consistently shows that healthy self-esteem is foundational to well-being, resilience, and achievement. It’s not about developing an inflated sense of self-importance, but rather cultivating a balanced, realistic self-perception that acknowledges both strengths and areas for growth. This white paper explores evidence-based therapeutic approaches and practical strategies that can transform how young adults view themselves, ultimately freeing them from self-sabotage and empowering them to live more authentically.

The Self-Esteem Crisis Among Young Adults

Recent studies paint a concerning picture of young adult mental health. A 2023 survey by the American Psychological Association found that 73% of Gen Z adults (ages 18-26) reported struggling with self-doubt that significantly impacted their daily functioning. Similarly, research published in the Journal of Personality and Social Psychology revealed that college students today score approximately 40% higher on measures of self-criticism than their counterparts from the 1980s.

This crisis manifests in multiple ways:

A meta-analysis published in the Journal of Consulting and Clinical Psychology examined 13 studies focusing on CBT interventions for self-esteem. The analysis found that CBT significantly improved self-esteem, with effects maintained during follow-up assessments.

  • Academic and career self-sabotage: Avoiding challenges, procrastinating, or undermining success due to fears of failure or feeling undeserving
  • Social withdrawal: Limiting meaningful connections due to fears of rejection or beliefs that one is inherently unlovable
  • Perfectionism: Setting impossibly high standards that perpetuate feelings of inadequacy when inevitably unmet
  • Negative self-talk: Maintaining an internal dialogue filled with criticism, doubt, and harsh judgment

The good news is that psychological research has identified numerous evidence-based techniques for building healthy self-esteem. Let’s explore these approaches.

1. Cognitive-Behavioral Therapy: Restructuring Self-Defeating Thoughts

Cognitive-behavioral therapy (CBT) is one of the most empirically supported approaches for addressing negative self-perception and building self-esteem. At its core, CBT addresses the fundamental relationship between thoughts, feelings, and behaviors, helping individuals identify and challenge the distorted thinking patterns that fuel self-doubt.

The Thought-Feeling-Behavior Connection

Young adults with low self-esteem often engage in automatic negative thoughts that go unchallenged. For example, after receiving constructive feedback, someone might immediately think, “I’m completely incompetent and will never succeed.” This thought triggers feelings of shame and anxiety, which then lead to avoidance behaviors that reinforce the original negative belief.

CBT breaks this cycle by teaching individuals to:

  1. Identify cognitive distortions: Recognizing patterns like all-or-nothing thinking, catastrophizing, or personalization
  2. Gather evidence: Objectively evaluating the accuracy of negative self-beliefs
  3. Develop alternative perspectives: Creating more balanced, realistic interpretations

Research-Backed CBT Techniques for Self-Esteem

Two efficient CBT exercises include:

Thought Records: Documenting negative thoughts, identifying the distortion type, and creating alternative responses. For example:

  • Negative thought: “I completely bombed that presentation. Everyone thinks I’m incompetent.”
  • Evidence for: “I stumbled over a few words.”
  • Evidence against: “I covered all key points. Three people complimented specific aspects afterward.”
  • Balanced thought: “While I wasn’t perfect, I communicated the essential information effectively. Public speaking is a skill I’m still developing.”

Behavioral Experiments involve testing negative predictions through real-world actions. For instance, if someone believes, “If I share my opinion in class, everyone will think I’m stupid,” they might intentionally contribute to the discussion and record actual outcomes, which typically contradict catastrophic expectations.

2. Mindfulness Practices: Cultivating Present-Moment Awareness and Self-Acceptance

While CBT addresses the content of negative thoughts, mindfulness-based approaches focus on changing one’s relationship to thoughts and emotions. Rather than being swept away by self-criticism, mindfulness teaches young adults to observe their inner experiences with curiosity and compassion.

The Science Behind Mindfulness and Self-Esteem

Research in neuropsychology has demonstrated that regular mindfulness practice can change brain structure and function in areas related to self-perception. A study published in Social Cognitive and Affective Neuroscience found that after an 8-week mindfulness program, participants showed decreased activity in the default mode network—a brain region associated with self-referential thoughts and rumination—and increased self-compassion scores.

Practical Mindfulness Techniques for Young Adults

Mindful Self-Compassion (MSC): Developed by Drs. Kristin Neff and Christopher Germer, MSC, combine mindfulness with self-directed kindness. Research shows that self-compassion is strongly linked to psychological well-being and resilience against self-doubt.

A core MSC practice is the “Self-Compassion Break”:

  1. Acknowledge suffering: “This is a moment of difficulty.”
  2. Recognize common humanity: “Struggle is part of shared human experience.”
  3. Offer self-kindness: “May I be kind to myself now.”

S.T.O.P. Practice: This brief mindfulness exercise is beneficial during moments of intense self-criticism:

  • Stop what you’re doing
  • Take a few breaths
  • Observe your thoughts, feelings, and sensations without judgment
  • Proceed with awareness and intention

Regularly implementing these practices helps young adults develop the capacity to witness self-critical thoughts rather than become entangled in them. Over time, this creates psychological space for more balanced self-evaluation.

3. Positive Psychology: Leveraging Character Strengths and Fostering Growth Mindset

While addressing negative patterns is crucial, building self-esteem requires actively cultivating positive self-perception. Positive psychology offers evidence-based approaches for identifying personal strengths and developing a growth-oriented perspective.

Strengths-Based Assessment and Application

Research from the VIA Institute on Character has demonstrated that identifying and regularly using personal character strengths significantly increases well-being and self-efficacy. The VIA Classification includes 24 character strengths organized under six core virtues, providing a comprehensive framework for recognizing personal assets.

Young adults can:

  1. Complete the free VIA Survey (available at viacharacter.org)
  2. Identify “signature strengths”—their top 5-7 naturally occurring strengths
  3. Intentionally apply these strengths in daily activities and challenges

For instance, someone with the signature strength of “love of learning” might reframe academic challenges as opportunities to deepen knowledge rather than tests of fixed ability. This perspective shift helps transform potential triggers for self-doubt into sources of engagement and confidence.

Cultivating Growth Mindset

Stanford psychologist Carol Dweck’s research on mindset has revolutionized our understanding of achievement and self-perception. Her studies show that individuals with a “growth mindset”—who view abilities as developable through effort and learning—demonstrate greater resilience, achievement, and positive self-regard than those with a “fixed mindset.”

For young adults struggling with self-doubt, developing a growth mindset involves:

  • Reframing failures as learning opportunities
  • Celebrating effort and process rather than focusing exclusively on outcomes
  • Using the word “yet” (e.g., “I haven’t mastered this skill yet”)
  • Seeking challenges that stretch capabilities

A longitudinal study published in Child Development found that brief growth mindset interventions significantly improved academic achievement and self-esteem, with effects persisting for up to nine months.

4. Dialectical Behavior Therapy: Building Emotional Regulation and Distress Tolerance

Many young adults with self-esteem issues struggle with intense emotional reactions that reinforce negative self-perception. Dialectical Behavior Therapy (DBT), initially developed by Dr. Marsha Linehan, offers powerful tools for managing difficult emotions and building self-respect.

Core DBT Skills for Self-Esteem Enhancement

Emotional Regulation: DBT teaches specific techniques for identifying, understanding, and moderating emotional responses. This helps young adults avoid the emotional overwhelm that often triggers harsh self-judgment.

Key practices include:

  • The “PLEASE” skill (treating Physical illness, balanced Eating, avoiding mood-Altering substances, balanced Sleep, and Exercise)
  • Opposite action (acting contrary to the urge produced by painful emotions)
  • Building positive emotional experiences

Distress Tolerance: These skills help individuals cope with painful situations without worsening them through impulsive reactions that later become sources of self-criticism.

Research in the Journal of Clinical Psychology demonstrated that DBT-based interventions significantly improved self-concept and decreased self-destructive behaviors among young adults.

5. Self-Compassion Practice: The Antidote to Self-Criticism

Self-compassion represents perhaps the most direct antidote to the harsh self-criticism that undermines young adult self-esteem. Dr. Kristin Neff, the pioneering researcher in this field, defines self-compassion as having three components: self-kindness, common humanity, and mindfulness.

The Research Case for Self-Compassion

Multiple studies have found that self-compassion predicts psychological well-being more strongly than self-esteem. Unlike traditional self-esteem, which can be contingent on achievement or comparison to others, self-compassion provides a stable foundation for positive self-regard.

A meta-analysis published in Personality and Social Psychology Review examining 79 studies found that self-compassion was strongly associated with fewer symptoms of depression and anxiety, greater life satisfaction, and greater emotional resilience.

Practical Self-Compassion Exercises

Self-Compassionate Letter: Writing a letter to oneself from the perspective of an unconditionally loving friend who clearly sees all your strengths and struggles.

Compassionate Touch: Placing a hand on your heart, cheek, or arm during moments of distress activates the parasympathetic nervous system and releases oxytocin, according to research.

Changing Critical Self-Talk: Reframing self-talk to be encouraging rather than harsh. For example, replacing “You’re so lazy and disorganized” with “You’re having difficulty getting motivated right now. What small step could you take?”

6. Trauma-Informed Approaches: Healing Deeper Wounds

For many young adults, self-esteem issues have roots in adverse childhood experiences, relational trauma, or identity-based discrimination. Addressing these deeper wounds often requires trauma-informed approaches.

Understanding Trauma’s Impact on Self-Perception

Research from the field of developmental trauma reveals that early experiences of criticism, neglect, or abuse can become internalized as core beliefs about one’s fundamental worth and lovability. These beliefs operate at an implicit level, often outside conscious awareness, yet profoundly influence self-perception and behavior.

Effective Trauma-Informed Strategies

Internal Family Systems (IFS): This evidence-based therapy helps individuals identify and heal “parts” of themselves that carry shame or negative self-beliefs resulting from painful experiences. Research published in the Journal of Psychotherapy Integration found that IFS therapy significantly improved self-concept and reduced shame.

Somatic Approaches: Recognizing that trauma and self-doubt are stored in the body, somatic approaches help young adults reconnect with physical sensations as a pathway to healing. Practices might include:

  • Body scans to identify where tension manifests during self-criticism
  • Grounding techniques to establish safety during activated states
  • Movement practices that promote agency and self-expression

7. Social Connection and Community Belonging

Humans are inherently social creatures, and our sense of self is deeply intertwined with our relationships. For young adults navigating self-doubt, meaningful connection and community belonging provide crucial external validation and support for developing healthier self-perception.

The Research Connection Between Relationships and Self-Esteem

A longitudinal study published in the Journal of Personality and Social Psychology found that the quality of close relationships predicted changes in self-esteem over time more strongly than professional or academic achievements. Other research demonstrates that feelings of belonging and social connectedness buffer against the impact of adverse events on self-worth.

Building Supportive Social Environments

Young adults can strengthen self-esteem through:

Authentic Self-Disclosure: Gradually sharing genuine thoughts, feelings, and experiences with trusted others, which research shows deepens connections and provides opportunities for validation.

Contribution and Purpose: Engaging in meaningful service or collaborative projects that highlight one’s ability to positively impact others and belong to something larger than oneself.

Selective Social Media Use: Intentionally curating online experiences to minimize comparison triggers and maximize genuine connection.

Yeager, D. S., & Dweck, C. S. (2020). What can be learned from growth mindset controversies? American Psychologist, 75(9), 1269-1284.

Practical Implementation: Creating Your Personalized Self-Esteem Building Plan

The most effective approach to building authentic self-esteem combines multiple strategies tailored to individual needs and preferences. Young adults can create a personalized plan using the following framework:

  1. Assessment: Identify specific manifestations of self-doubt (e.g., perfectionism, fear of judgment, avoidance behaviors)
  2. Strategy Selection: Choose 2-3 approaches from this paper that resonate most strongly
  3. Habit Integration: Implement small, consistent practices rather than attempting dramatic changes
  4. Progress Tracking: Monitor changes in thoughts, feelings, and behaviors using journaling or digital tools
  5. Professional Support: Consider working with a therapist or coach trained in evidence-based approaches

Conclusion: From Self-Doubt to Authentic Self-Expression

Building healthy self-esteem is not about eliminating all self-doubt or achieving constant confidence. Instead, it’s about developing a resilient, compassionate relationship with oneself that allows for authentic expression and meaningful engagement with life despite inevitable uncertainties and setbacks.

The evidence-based approaches outlined in this white paper—from cognitive restructuring and mindfulness to strengths-based practices and trauma healing—offer young adults concrete pathways for transforming their relationship with themselves. By consistently implementing these strategies, young adults can break free from self-sabotage patterns and develop the internal resources needed to pursue their aspirations, express their unique gifts, and build meaningful connections.

The journey toward authentic self-esteem may not always be a linear process. Still, each step taken toward self-understanding and self-compassion represents a powerful act of personal liberation. Developing these internal resources may be among the most essential investments young adults can make in their future well-being and fulfillment in a world that often seems designed to undermine self-worth.

Kevin Brough – Ascend Counseling & Wellness – Ascendcw.com – 435.688.1111kevin@ascendcw.com

References

American Psychological Association. (2023). Stress in America: The impact of stress on American youth.

Dweck, C. S. (2006). Mindset: The new psychology of success. Random House.

Germer, C. K., & Neff, K. D. (2019). Teaching the mindful self-compassion program: A guide for professionals. Guilford Publications.

Harris, M. A., & Orth, U. (2020). The link between self-esteem and social relationships: A meta-analysis of longitudinal studies. Journal of Personality and Social Psychology, 119(6), 1459-1477.

Linehan, M. M. (2014). DBT skills training manual (2nd ed.). Guilford Press.

Neff, K. D., & Germer, C. K. (2013). A pilot study and randomized controlled trial of the mindful self-compassion program. Journal of Clinical Psychology, 69(1), 28-44.

Neff, K. D., & Vonk, R. (2009). Self-compassion versus global self-esteem: Two different ways of relating to oneself. Journal of Personality, 77(1), 23-50.

Park, N., Peterson, C., & Seligman, M. E. P. (2004). Strengths of character and well-being. Journal of Social and Clinical Psychology, 23(5), 603-619.

Zessin, U., Dickhäuser, O., & Garbade, S. (2015). The relationship between self‐compassion and well‐being: A meta‐analysis. Applied Psychology: Health and Well‐Being, 7(3), 340-364.